NEWS
Flagship Introduces Bulk Customer Deletion Feature for Shopify App "Delete Me"
Enhancing Data Management Efficiency and Privacy Protection
TOKYO, November 2024 - Flagship Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Koji Jimba; hereinafter "Flagship") has introduced a bulk customer deletion feature to its Shopify app "Delete Me." This enhancement enables e-commerce merchants to manage customer information and test data with improved efficiency and security.
Development Background and Overview
Drawing on expertise gained through developing and supporting large-scale e-commerce sites globally, Flagship has consistently delivered solutions that meet market needs. The company identified that many merchants face challenges with Shopify's standard functionality, particularly in immediate deletion capabilities and order history handling. "Delete Me" addresses these challenges through its logical deletion system, enabling secure and efficient data management.
The logical deletion system anonymizes personal information by masking names and adding random strings to email addresses, maintaining individual privacy. In response to merchant demand, the new bulk deletion capability has been added to enhance this functionality.
New Feature Details
The bulk customer deletion feature enables simultaneous deletion of up to 50 customer records. This enhancement significantly streamlines management tasks, particularly in development environments where test data organization is essential. For example, merchants can efficiently remove customer data imported from other systems or test data generated by Flagship's "Mockingbird" app, improving operational accuracy and efficiency (detailed below).
Beyond development applications, this feature proves valuable for day-to-day customer data management. It enables efficient periodic data organization while maintaining consistency and compliance with data protection regulations such as GDPR (*1) and CCPA (*2). The feature serves as a practical tool for ensuring customer data security while reducing operational workload.
*For detailed configuration methods and specifications, please visit our support site.
For inquiries regarding this update, please contact us.
Enhanced Efficiency Through "Mockingbird" Integration
"Delete Me" delivers additional value when integrated with Flagship's test data generation app "Mockingbird." The bulk deletion capability facilitates smooth system verification and post-deletion data state validation.
The feature also enhances testing integrations with marketing automation and analytics tools. This optimization streamlines test environment operations and enables secure, rapid deployment to production environments. By simplifying complex verification processes, it reduces development team workload and accelerates release cycles.
About "Delete Me"
"Delete Me" is designed to enhance data management efficiency and security for Shopify merchants. The application has gained widespread adoption for its effective balance of user privacy protection and operational efficiency.
While core features are available at no cost, premium plans (starting at $29.99/month) include integration support for marketing tools such as Webhook, Dotdigital, and Klaviyo, enabling comprehensive customer data management. The application combines intuitive operation with versatility, serving diverse business needs from small to large-scale operations.
About Flagship
With "Develop Maps" as our purpose, Flagship specializes in enterprise e-commerce renewal development. The company excels in renovating large-scale e-commerce sites and building global e-commerce platforms, offering advanced ERP/WMS integration and custom functionality beyond Shopify's standard features. In 2018, Flagship became Japan's first Shopify Plus Partner. The company continues to support client business growth as both a strategic and technical partner.
Flagship Inc.
Location: WeWork Nippon TV Yotsuya Building, 5-3-23 Kojimachi, Chiyoda-ku, Tokyo
CEO: Koji Jimba
Founded: July 4, 2012
Corporate Website: https://flagship.cc
*1 GDPR: General Data Protection Regulation. A regulation implemented in 2018 mandating transparency and enhanced rights for personal data protection in the European Union.
*2 CCPA: California Consumer Privacy Act. A law implemented in 2020 stipulating transparency and deletion rights regarding personal information collection and use.