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Unlocking New Possibilities in Enterprise E-Commerce with Shopify and Mirakl

Unlocking Enterprise E-Commerce with Shopify and Mirakl

EC Innovation Unleashed: Mirakl × Shopify

In July 2025, Mirakl and Shopify officially launched a new enterprise-grade solution: the Mirakl Platform Connector for Shopify.

Mirakl expands its partnership with Shopify to launch Mirakl Platform Connector for Shopify

This solution enables large enterprises to rapidly build and scale a fully integrated marketplace directly on their Shopify storefront.

“We’re thrilled to expand our partnership with Mirakl. Together, we are enabling the world’s leading enterprises to harness Shopify’s powerful commerce platform with the specialized marketplace expertise of Mirakl. Simplifying complexity and speeding up innovation are shared values for Shopify and Mirakl both, empowering our merchants to deliver exceptional commerce experiences at scale.” said Bobby Morrison, Chief Revenue Officer, at Shopify

“This strategic partnership with Shopify will empower global enterprises to launch and scale their marketplaces with unprecedented speed. By combining Shopify's commerce leadership with Mirakl's marketplace expertise, we're delivering the robust functionality that enterprises need to thrive in today's digital commerce.” said Sophie Marchessou, Chief Customer Officer, at Mirakl

As Japan’s B2C e-commerce market has grown to 24.8 trillion yen (2023, METI), many businesses are facing challenges such as differentiation and rising logistics costs.

Marketplace integration has gained attention as a powerful approach to expand assortments and customer touchpoints without carrying inventory risk. Businesses can diversify their offerings, attract new customers, and encourage repeat purchases—all without holding stock.

Mirakl is a global leader in enterprise marketplace SaaS and a member of France’s “Next 40” startups. Since its founding in 2012, it has supported the execution of platform strategies with secure and scalable technology for both B2C and B2B organizations.

Beyond marketplace and dropship models, Mirakl also streamlines supplier catalog management, payments, and helps businesses grow revenue through retail media.

Mirakl is trusted by 450+ companies across 40 countries, including Iris Plaza, Satsudora Holdings, and Nitori in Japan—as well as global leaders like Airbus, Best Buy, Carrefour, and Macy’s.

Some notable examples:

  • Best Buy launched baby products via its marketplace in 2016, gaining top market share in Canada’s baby goods category.
  • MediaMarkt in Europe had over 1,000 sellers and 1 million SKUs by 2023.
  • Macy’s nearly doubled its marketplace sellers in Q1 2023, achieving a 50% GMV increase from Q4 2022.

Main Features of the Mirakl Platform Connector for Shopify

This expanded partnership combines Shopify’s powerful commerce foundation with Mirakl’s marketplace expertise, supporting complex enterprise operations with reliable functionality.

JB Hi-Fi, a major Australian electronics retailer (similar to Japan’s Yodobashi or Bic Camera), adopted Shopify Plus in 2019 and grew online revenue nearly 5×. Between 2024 and 2025, they launched their own Mirakl-powered marketplace.

The Mirakl Platform Connector for Shopify enables Shopify × Mirakl users to integrate product catalogs, orders, and payments up to 80% faster.

The connector includes advanced functionality tailored to large-scale marketplace operations.

Main features include:

  • Guided Standardized Integration: Simplifies setup and shortens implementation time for Mirakl on Shopify
  • Automated Product Catalog Onboarding: Reduces manual work by auto-syncing seller data to Shopify
  • Seamless Order Integration: Marketplace transactions are instantly generated as Shopify Orders for unified management
  • Real-Time Sync: Keeps product, offer, and order data continuously up to date and consistent
  • Unified Checkout (1P/3P): Enables customers to purchase both first-party and third-party products in one cart
  • Theme & Headless Compatible: Easily integrates into both traditional and headless Shopify storefronts
  • Regular Updates & Dedicated Support: Designed to meet long-term enterprise requirements

Flagship's Role

Flagship is Japan’s first Shopify Expert / Plus Partner (now a Shopify Premier Partner as of 2025), combining proven implementation capabilities with certified expertise as Japan’s only official Mirakl Solution Partner. We provide end-to-end support from strategy planning through to development and operations.

We also offer the Connector for Mirakl app for Next Engine, Japan’s leading multi-mall management system. It centralizes product, inventory, and order data to improve marketplace operations.

See a full list of our services here.

Looking Ahead

Flagship is committed to supporting the digital commerce growth of Japanese enterprises through the combined power of Shopify and Mirakl. If you're exploring Shopify Plus development, marketplace strategies, or connector adoption, get in touch with us anytime.

References

This article reflects information as of July 2025. For the most up-to-date information, please check the respective official websites.

 

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