Mirakl

Mirakl: What Is It?

A SaaS Solution Enabling Retail’s “Third Option”

Mirakl is a SaaS platform that empowers companies to extend their own e-commerce operations by building their own marketplace. It’s rapidly gaining attention as the “third option” for retailers—after joining a major mall (Amazon, Rakuten, etc.) or running a standalone store. By leveraging this platform, businesses can partner with external sellers (so-called “sellers”) and expand their product lineup without holding inventory, all while preserving their brand identity.

Marketplace Potential

Creating New Revenue Streams & Accelerating Growth

Traditionally, launching a marketplace required substantial IT investment and specialized operational expertise. With Mirakl, however, companies can implement a business model on par with major platforms more efficiently and with ease, quickly establishing new revenue channels.

Key Features

Mirakl Offers a Rich Set of Capabilities to Streamline Marketplace Launch & Operations

  • Expanded Product Catalog: Offer a wide variety of products without carrying inventory
  • Generative AI: “AMI (Artificial Mirakl Intelligence)” automates many marketplace operations
  • Retail Media: Generate new revenue through “Mirakl Ads”
  • Global Seller Onboarding: Seamless connection with domestic and international sellers via “Mirakl Connect”
  • SaaS Agility: Rapid scalability and flexibility to adapt to evolving market needs

Technical Innovation Through Shopify and Mirakl Integration

In July 2025, Mirakl officially launched the "Mirakl Platform Connector for Shopify," a new enterprise integration solution. This innovative integration enables companies to rapidly build and operate scalable marketplaces on their Shopify sites.

Learn more about Shopify and Mirakl integration

Global Adoption

Mirakl is deployed in over 40+ countries and by more than 450 companies, including global retailers such as Carrefour (France), Macy’s (USA), and Nitori (Japan).

Flagship × Mirakl

As Japan’s first certified Mirakl Solution Partner, Flagship has built a strong, trust-based relationship with Mirakl. Our team was the first in Japan to earn the Mirakl University certification, demonstrating our deep expertise. In 2024, we also launched a connector integrating Mirakl Marketplace with Next Engine. Since the early days of Shopify in Japan, we have pursued cutting-edge e-commerce technology—now, we leverage that experience and our thorough understanding of Japanese operations to deliver seamless Mirakl implementations and integrations for the Japanese market.
Contact us here to learn more.

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